Senior Media Planner/Manager

Media · Des Moines, Iowa
Department Media
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Happy Medium is a company comprised of creators, innovators, artists, storytellers, makers and leaders. While operating as a full-service interactive marketing firm, it also thrives on development of its own cutting-edge products and technology. We implement the same strategies for our clients that we do for ourselves. Happy Medium has had repeat appearances on the Inc. 5000 list, awarded to the fastest growing companies in the United States. It has also been awarded Best Workplace for Young Professionals by the Greater Des Moines Partnership, Business with a Bright Future by the Business Record, Best Social Media Company and much more. Company culture is priority to the agency which is demonstrated in the unique benefits, competitive pay and founding principles: Curiosity, Happiness, Integrity and Teamwork.

Happy Medium proudly supports an inclusive employee environment. We know that our clients are best supported when our team mates, regardless of race, gender, sexual orientation, age, religion or ability, are equally supported. We believe in opportunities for all.


Happy Medium is seeking a senior media planner/ manager to serve as our in-house subject matter expert for all-things audience targeting, media buying, specifically digital and traditional strategy. The senior media planner/manager research, plans,  manages and measures client media plans across a mix of marketing channels to make sure we’re running the most effective campaigns while maximizing our clients’ reach and budget. 


POSITION SUMMARY

As a senior media buyer at Happy Medium, you will be responsible for the following:


  • Strategy, Planning & Client Communication
    • Continuous audience, industry and channel research to scale and boost the impact of
      media plans
    • Develop fully-integrated digital and traditional media plans for clients and deliver monthly media planning calendars and budget sheets  
    • Partner with the Accounts team to manage media needs for new/incoming and existing clients
    • Maintain regular communication with the Accounts team and clients to strategically inform current and future client work 
    • Assist in the development of client proposals and media briefs while helping define success metrics 
  • Media Buying Oversight
    • Lead oversight of local and national media buys, including trafficking, avails and estimates for traditional media campaigns, while maintaining deep relationships with all appropriate third-party reps
    • End-to-end oversight of campaigns through creation to completion
    • Evaluate current media inventory sources and activate placements with vendors on the correct channel such as digital, social, search, programmatic and traditional platforms
  • Reporting, Analysis & Optimization
    • On-going analysis with strategic recommendations to optimize campaigns that deliver against advertising goals
    • Provide regular (bi-monthly, monthly, quarterly and annual) client reports to inform tactical planning, execution and optimization
    • Leverage insights to evaluate the effectiveness of campaigns and day-to-day performance
    • Assist in monthly invoice reconciliation by maintaining accurate client budgets and comparing against ad spend
    • Monitor day-to-day advertising performance 


DESIRED SKILLS

  • 3-5 years’ experience in a media planning/coordination role focused on digital and traditional
    marketing platforms
  • Deep understanding of campaign and channel management
  • Certified or willing to get certified in Google Analytics and Google AdWords, as well as other marketing and advertising platforms such as Centro or Facebook Blueprint
  • Strong detail orientation with good organizational and time-management skills
  • Ability to plan, implement and share recommendations — often on extremely tight deadlines — with internal partners and clients
  • Critical thinking with the ability to understand and evaluate all relevant data and financial/budget needs to optimize when necessary
  • Excellent interpersonal and communication skills, willingness to ask questions and have a thirst for knowledge
  • Ability to juggle and prioritize multiple projects in a timely manner 
  • Client management and agency experience a plus


BENEFITS

  • Competitive pay
  • Graduated unlimited PTO
  • Paid holidays
  • Health, Dental and Vision Insurance Plans
  • Flexible work schedule
  • Free onsite parking
  • 100% paid parental leave (including mothers, fathers and adoptive parents)


Thank You

Your application was submitted successfully.

  • Location
    Des Moines, Iowa
  • Department
    Media
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor